Unless you're a deeply geeky watch aficionado, a frequent patron of Barney's or a protesting student during the French labor strikes of the mid-1970s, then you've probably never heard of Lip. Time to get educated. Thirty-five years ago the European watch manufacturer pioneered some of the geekiest tech and most innovative design ever found in a timepiece. But all was not to be well for Lip. A volatile political and labor climate in France shattered the 141-year-old company and led to it being closed for nearly 15 years.
After numerous false starts, Lip was jump-started back to existence in the 1990s. Since then the watchmaker has enjoyed a quiet resurgence by returning to its nerdy roots and hiring back many of the original designers of these timepieces. These reissued watches are both technically and physically identical to their DeGaul administration-era counterparts. Here are a few of our favorites.
Left: Originally conceived in 1973 by Roger Tallon, designer of the TGV high-speed train, the Lip 200 "Dark Master" set the design standard that all Lip watches would follow for the next 30 years.
: Photo: Jon Snyder/Wired.comAnother watch invented by Roger Tallon in 1975, the Lip Diode featured one of the first digital displays ever found on a timepiece.
: Photo: Jon Snyder/Wired.comA fairly radical departure from conventional design, the Baschmakoff Jump Hour was the 1972 brainchild of Prince Francois Baschmakoff, an illustrator and package designer hired by Lip. The jump hour displays concentric discs, and thin oblong cases have trickled into the design departments of many other watchmakers including Nixon, Diesel and Fossil.
: Photo: Jon Snyder/Wired.comSure looks like it came straight outta the '70s, doesn't it? Wrong! The Lip Mythic is a new timepiece released in 2008. Don't worry though — it was inspired partially from another watch Tallon designed in 1972.
: Photo: Jon Snyder/Wired.comAlso dreamt up by Tallon, the Fridge watch is designed to echo appliances (specifically refrigerators and iceboxes) that he grew up with in the 1930s.
: Photo: Jon Snyder/Wired.comDespite an ominous moniker, the Lip Mach 2000 "Mafia" was designed in 1973 as a more svelte counterpart to the Dark Master.
Don't talk to strangers — scan them instead. That's the idea behind the so-called ShotCodes on clothing by W-41, a Netherlands-based online apparel company. If you spot one of these unique logos in the wild (bar, club, methadone clinic, DMV), you surreptitiously snap a photo of it with your phonecam and a tiny app directs you to the wearer's LinkedIn, Facebook, or MySpace profile. You can then decide whether a "Hello" is in order. To get in on the action, simply visit W-41.com, download a free mobile app, select a ShotCode, and purchase gear from the online store ($50 to $57 a pop). Owners can connect their symbol to any Web site. Beats having to dust off lines like "If you were a phaser, you'd be set on 'stunning.'"*
*Other pickup line options: "Later, when my Facebook page asks me what I'm doing, can I write 'You'?" "You're as curvy as a toroid." "If I said you had top-specced hardware, would you interface with me?"
What it is: Stara Technologies Mosquito
What it's used for: Air-dropping packages to precise coordinates
It's easy to drop stuff out of a low-flying chopper and have it land where you want. But in a war zone, low-altitude aircraft draw attention — and gunfire. To avoid the bad guys, high-flying planes can release Stara's Mosquito. Its customizable cylinder, which can handle up to 150 pounds, contains a GPS unit and servomotor for steering the parachute to a drop site up to 2 miles away. Actuators cut loose the payload at a preset altitude (from 50 to 1,500 feet). This way, anyone tracking the chute will end up as much as a half mile from the goods, which may be camouflaged as, say, a fist-sized rock (like above). The company is promoting the $10,000 Mosquito for special forces deliveries — money, passports, blood packets. Our dream app: air-dropping pizzas to our patio in five minutes or less, guaranteed.